Harvard business reports (1930)

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576 HARVARD BUSINESS REPORTS Exhibit i (Continued) Table I (Continued) Block Special Production Number Price per Picture Quoted by Salesman Exhibitor's Tentative Offer per Picture I $I20/$400* $50 2 1 20/ 400 50 3 120/ 400 50 4 120/ 400 50 5 135/ 450 So 6 13s/ 450 SO 7 135/ 450 40 8 135/ 450 40 9 135/ 450 4o IO 120/ 400 35 ii 120/ 400 35 12 120/ 400 35 13 120/ 400 40 14 120/ 400 40 15 120/ 400 35 Percentage quotations for blocks *2 and #3 were not even considered by the exhibitor. Average price per picture for the entire three blocks under Exhibitor's Tentative Offer was $27.70. The exhibitor made a final offer of S25 per picture and the contract was closed on that basis. * This was a percentage quotation which called for a guaranteed sum of $120 and an equal sharing of all gross in excess of $400. Table II Prince Albert Theater's Contract for Superior Pictures* Block #i Number of Pictures Price per Picture Exhibitor's Tenta Star Number Quoted by tive Offer per Salesman Picture 1 3 $300 $150 2 3 350 150 3 3 300 150 4 4 250 150 5 4 300 150 6 1 300 150 7 2 250 150 8 3 275 150 9 3 200 75 10 2 200 100 11 4 250 100 12 2 250 100 13 3 250 100 Foreign Productions 2 200 50 * The Prince Albert Theater seated 1,400 people and was situated in the business district of Cleveland. The prices shown above were for second-run Cleveland exhibition with the usual protection over third-run showings.