Harvard business reports (1930)

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WELLINGTON THEATER 589 true, nevertheless, that the more data an exhibitor may have relative to his operation, the better off he is likely to be. Further, some definite percentage of film rental to gross receipts is extremely valuable as a guide in purchasing. It is more likely to be of value, however, in keeping the gross film rental for the year within bounds, than in seeking to determine the specific price to be paid for a specific picture. November, 1929 H. T. L.