Harvard business reports (1930)

Record Details:

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RAINIER THEATER 597 producer-distributor members; the Allied States Association in the field of exhibition; and RCA Photophone, Incorporated, to supply and service high-quality sound reproducing equipment the prices and terms of which were within the reach of the small, independent exhibitor. The agreement was drawn up in such a manner as to provide a basis for cooperative advantages. Members operated as separate units, free to conduct negotiations with any company, regardless of its associations. The Rainier Theater was located in a Pacific Northwest city with a population of approximately 400,000 inhabitants. The theater was situated on a triangular plot of ground formed by the convergence of two main traffic arteries that connected the northeast and southeast residential districts with the principal business section of the city. The entrance to the theater faced on Bybee Avenue, a well traveled north and south bound thoroughfare that intersected at the western apex of the triangle. The Rainier Theater was ij^ miles due east of the main theatrical center. The intervening territory was divided into two well defined districts. Wholesale buildings and warehouses were situated in the eastern section, and large retail stores and office buildings in the western section. The district immediately surrounding the Rainier Theater, while possessing many of the characteristics of a neighborhood shopping center, formed, in reality, a subdivision of the main business district. Automobile, pedestrian, and street car traffic on both the converging arteries and the intersecting avenue was heavy throughout the day and evening. A conservative tabulation estimated that automobile traffic averaged about 4,500 cars per hour from 7 a. m. to 7 p. m. and approximately 2,500 thereafter until 10 p. m. Medium to low-class residential districts formed a semicircle about iJ-£ miles north, south and east of the Rainier Theater. A series of wealthy districts was about three miles distant. The Rainier Theater was constructed in 1927, as a part of a large office building. It had a seating capacity of 2,500; was thoroughly modern in both construction and equipment; and was outstanding locally because of its atmospheric design and effect. Since the theater's opening to the public, the entertainment policy had remained substantially the same. Programs were changed weekly. They usually comprised a good quality