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INDEX
Accounting
for depreciation of motion picture films 84 for losses from roadshow 80 for sound reproducing equipment 500 uniform system in exchanges 349 Actors Equity Association 201 Admission prices
increase specified by producer 402 Advertising
appeal selection 435
consumer
by producer 132, 409, 426, 435
for superspecial picture 409
exhibitor, by producer 426
local advertising by chain
theaters 514
maintenance of Broadway exploitation theater 417 medium selection 426 roadshows as medium of 80 trailers 444 Allied States Association of Motion
Picture Exhibitors 156, 659
Allied States Franchise Agreement 596 Amortization
film values 84
sound reproducing equipment 500 Anne Nichols vs. Universal Pictures Corporation 217 Arbitration
agreement investigated by government 642 compulsory clause in contract 642 exhibitor association's suggestions on 659 Associated Newsreels, Incorporated 126 Association of Motion Picture
Producers 201
B
Bank loans
discontinuance of 52
refused on basis of quality of product 56
with aspect of permanent capital 52 "Bicycling," definition 382
Block booking, motion pictures
arguments against
237-238, 242-249, 250-256
as eliminating competition 226
changed to individual selling 263
complete service plan as 273
defense of
> 232-237, 238-242, 249-250, 259
description 226
discontinuance of 303
exhibitors' opposition to
244-247, 250-253
historical basis of 230
not used for foreign pictures 288
rules regarding 256-258
see also Individual selling Bond issue
theater reconstruction financed through 39
Bonus
salesmen, to stimulate collections 93 Boston theaters
proposal to standardize protection 561 Brands and trade-marks
emphasized in advertising 426, 435 Broker
film sales through 320
Cancellation of orders
analysis of causes 391
prevention of 93, 391
Capital
see Working capital
Chain theaters
established by producer 473
executive organization 514, 525
managers' training school 531
see also Theater operating companies; Theaters
Cinema Control Commission,
import regulation in France 454
Collections
bonus to stimulate salesmen 93
cash discounts as aid 93
Columbia Pictures Corporation
295, 298-302, 319
Competition
consolidation to meet 101
cooperative buying association to
meet 13, 616, 628
international'merger to meet 33
necessitating change in theater
programs 542
newsreel services 126
681