Harvard business reports (1930)

684 HARVARD BUSINESS REPORTS I Import regulation to protect domestic producers _ 454 Income, motion picture films, analysis 84 Independent Films, Incorporated 295 Independent Motion Picture Exhibitors' Association, Incorporated 616, 628 Individual selling, motion pictures difficulties of 263 in groups of three 3°3 in place of block booking 281, 288 Insurance use and occupancy, basis 555 use and occupancy, standard policy 556-557 Integration effect on independent exhibitors 596, 616 effect on state right exchange 295 establishing producer-controlled theaters 473 increase in centralized buying 306 Investment bankers financing exhibition facilities 61 financing theater reconstruction 39 K KeithAlbee-Orpheum Circuit 617-618 Keith-Albee-Orpheum Corporation 39 Keith, B. F., Corporation 39 Keith, B. F., Memorial Theater 39 Labor organizations attempt to unionize motion picture players 201 wage increase demanded by musicians 55° Labor unions see Labor organizations Length of run extended for superspecial picture 4° 2 Loans see Bank loans; Production loans Location chain theaters 473 new theater 480, 485 Loew's, Incorporated 481, 617-619 M Mail order sales in preference to personal selling 319 Management control, chain theaters executive organization 514 selection of managers 525 training school for managers 531 Manufacturers, motion pictures see Producer-distributors; Producers Market analysis for nontheatrical films 159 for sound pictures 138 necessity for, in industry 8 Market, loss of by state right exchange 295 Market selection, selling to nontheatrical exhibitors 341 Marketing organization cooperative distribution 281 consolidation with competitors 101 international merger 33 Merchandise analysis basis of production schedule 115, 132 consumers' opinions sought 132 distributors' opinions sought 115 Merchandise adaptation, to dual method of sound reproduction 144 Merchandise selection, sound and silent pictures 138,172 Merchandising, change in theater programs 542, 55° MetroGold wyn-Mayer Pictures Corporation 105-112, 115, 121-122, 126 Monopoly, exhibitors' cooperative buying association to prevent 609 Motion picture industry divisions of 3 industry survey 61 status in France 464-466 Motion Picture Producers and Distributors of America, Incorporated 6, 94, 152, 156, 183, 2ii, 233, 278, 305, 312-313, 375, 458, 463, 642 Motion Picture Theater Owners Association 659 Motion pictures all cases deal with this product Movietone system of sound recording 147 Musicians, wage increase demanded 550 N New Standard Exhibition Contract 642 Newsreels, cooperative association to reduce production costs 126 Nichols, Anne 217 Nontheatrical films increasing sales of 341 opposition to, by theaters 341 production by business firms 172 sales outlets for 159 sound or silent 172 Y.M.C. A. Motion Picture Bureau 172