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INDEX
685
Paramount Famous Lasky Corporation, 105-112, 115, 121-122, 126, 182, 514, 535 Pathe Exchange, Incorporated
126, 168, 349, 359, 364, 402, 409 Percentage pricing, motion pictures choice of percentage or flat rental
pricing 3°3
exhibitors' objections to 59°
checking box office receipts 336
effect on trailer service 444
method of computation 328-332
sound pictures 325, 59°
superspecial picture 402
see also Pricing Photophone system of sound reproduction m 493 Price agreement proposed with competing producers 101 Prices
see Flat rental prices; Percentage pricing; Pricing
Pricing
cash discounts as aid to collections on exhibition contracts 93 checking box office receipts under
percentage pricing contract 336 flat rental changed to percentage
basis 402
foreign pictures 288
increased admission prices for
superspecial picture 402
percentage basis 325, 336, 402, 590 sound pictures 325, 590
Producer-distributors, motion pictures accounting 80
advertising 409,417,426,435,444 block booking 226
market selection 341
marketing organization 33, 101
merchandise analysis 115, 132
merchandise selection 138
pricing 93, 325, 336, 402
sales cancellations 391
sales control 349, 359
sales integration 473
sales organization 349, 364
sales outlets 159
tenns of sale 303
unit of sales 263, 273
see also Distribution; Distributors; Producers; Production Producers, motion pictures
accounting 84
control of theaters 295
cooperative distribution by 281
copyright inf ring ement 217
distribution organization 26
merchandise adaptation 144
operating procedure of production department 182 see also Distribution; Distributors; Producer-distributors; Production Producers' organization
refusal to recognize actors' union 201 Product managers, discontinuance
of 364
Production, motion pictures
financed by bankers' loan 46
financial control of 198
materials
literary 182
physical properties 187, 195
players 185, 195
operating procedure of production department 182 personnel selection 195 problem of 4 program planning 188 records 182 release control 192 Production costs, reduction through
consolidation of newsreels 126
Production loans
basis of 46
discontinued by bank 52
refused on basis of quality of product 56
Production planning
market analysis for 138
merchandise analysis in 115, 132
methods of sound recording 144
sound and silent pictures 138
Profit
estimated for new theater 480
insurance for loss of 555
Protection, exhibitors
as bargaining factor 561
proposal to standardize 561
Publix Theaters Corporation
508-510, 514 Publix Theater Managers Training
School 535_S39
Purchasing, motion pictures cooperative buying associations
13, 609, 616, 628 determination of flat rental prices
to offer 572
five-year franchise to assure film
supply 596
percentage basis 590
Quality of product
emphasis on, in individual selling 281