Harvard business reports (1930)

686 HARVARD BUSINESS REPORTS Quality of product (Continued) : decline, as basis for refusing credit 56 Questionnaires to determine popularity of films produced 115, 132 R Rates, depreciation 506 Radio Corporation of America 84, 144 RCA Photophone, Incorporated i45> 147-148, 493 RKO Productions, Incorporated 84, 144 Receipts, method of checking box office under percentage pricing 336 Restraint of trade credit rules as 375 see also Arbitration; Block booking Retailers, motion pictures see Chain Theaters; Exhibitors; Producer-distributors Roadshows accounting for losses 80 definition 80, 418 origin of 418 special terms governing in exhibitor contract 307 Sales branches, see Exchanges Sales control records, adopted in centralized control 359 standardization of exchange records 349 Sales costs increased by individual selling 263 Sales integration see Integration Sales organization centralization of control 349 mail order rather than personal selling 319 reorganization of sales department 364 Sales outlets selection for nontheatrical films 159 theater chain as S3i 473 Sales promotion by means of roadshows 80 increasing nontheatrical sales 341 see also Advertising Salesforce compensation, bonus to stimulate collections 93 Sherman Act, action against Film Boards of Trade 375 Short films competition in production 101 production planning 115 Showmanship, importance for theater manager 531 Silent pictures cancellation of exhibitor contracts 93 coordinated with sound pictures 138 nontheatrical market 172 see also Sound pictures Site selection see Location Sound pictures attempted unionization of players 201 cause of cancellations of exhibitor contracts 93 coordinating with silent pictures 138 effect on foreign sales 466 effect on theater programs 542, 550 equipment accounting for 500 selection of 490 forecasting demand for 138 methods of recording and reproduction 144 nontheatrical market 172 pricing 325, 590 supplying dual method of reproduction 144 trailers 444 Sound recording disc method, advantages and disadvantages 148-152 film method, advantages and disadvantages 148-152 methods described 146-149 see also Sound pictures Sound reproduction accounting for equipment 500 dual system supplied by producer 144 methods of 490 see also Sound pictures Spot booking, definition 566 Standard Exhibition Contract 3°5, &*-&3> 376, 4i9 Standardization accounting exchanges 349 theater chain 514 exchange records 349 service methods in theater chain 514 State right exchanges description and operation 296-298 effect of producer-controlled theaters on 295 see also Exchanges Superspecial picture consumer advertising of 409 pricing 402 Terms of sale distributor protection for exhibitors 561 five-year franchise agreement 303, 596