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Heinl Radio News Service
8/20/47
SCISSORS AND PASTE : :
Warns Against FTC Moving In On Radio Programs
(Dorothy Holloway in "Variety'1 )
A strong warning that if the Federal Trade Commission moves against the broadcast of racing results and track info as an unfair trade practice, "a logical extension of this philosophy would give FTC the right to examine the content of every radio program on the air, " is contained in a memorandum filed on the q.t. with the agency by Cohn & Marks, counsel for WGAY, Silver Spring, Md. The counter-blast against FTC entry into the radio program field came as the agency mulled the first request in history from a broadcaster who wants the Commission to restrain as "unfair competition" a racing stint on WGAY and a money-giveaway aired by WARL, Arlington, Va. WWDC, local indie which dropped similar shows last year, asked for the relief.
The entire broadcast industry has a large stake in the controversy, it is believed, since FTC authority might be used to bulwark that of FCC in the program field. And an increasing num¬ ber of stations are fighting stiffer competition by resorting to use of race shows, money-give-aways and quiz shows with lottery¬ like features.
News Still At Top Of List In Radio
( Jerry Walker in "Editor & Publisher" )
On one side of the desk is Radio Daily’s annual sympo¬ sium on "Radio Programs.... What Will They Be Like?" On the other side is a copy of an inter-department memo at National Broadcasting Co. "To Sydney Eiges from H. M. Beville, Jr., on the subject. Readership Study."
The first, the outlook for radio programming, can be disposed of quickly. "Trends" discerned in a survey of 636 program directors give a decided preference to Music shows. Next,
right up there in No. 2 spot, comes News.
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As a matter of cold figures. Radio Daily's special num¬ ber lists no fewer than 70 shows, of all sorts, built on news, available to broadcasters . . . More substantial for the purpose of discussion, is the fare in the Eiges-Beville memo, the former being chief of NBC’s Press Department and the latter being director of research for that network.
*******
One of the first things the analysis revealed was that readership of radio news varies considerably between large and
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