Heinl news service (July-Dec 1948)

Record Details:

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He ini Radio Nev/s Service 11/17/48 Surveys show that when families acquire television sets their attend¬ ance at theaters dwindles seriously* Theaters may meet this challenge by improving their programming, and it is altogether possible that they may use the very art of television to bring to their theaters out¬ standing public events simultaneously with television. Until there is a saturation of television receivers in this country, there will certainly be a large audience for such events in theaters* "The phenomenal growth which television has had and the predictions for its future development have been accompanied by all sorts of dire predictions as to the future of other media of informa¬ tion, entertainment and education, I think it is certain enough that television itself has a very bright future and that within a very few years it will grow to be a tremendous industry, I think it is like¬ wise equally certain that the growth of television is destined to have far reaching effects on other means of information, entertainment and education. But it seems to me to be a serious mistake to suppose that television must inevitably grow as an incubus, by sucking out the life blood of other media* "Contrariwise, I think it would be most unfortunate for the economic well-being of our country if other media should stick their heads in the sands and assume that this new development may not affect them adversely. In the first place, television is going to get its audience from someone. In fact, it may get its audience from a compos¬ ite of places - from radio, from the movie houses, from the legiti¬ mate theaters, and from sports events, and it may attract listeners who othervirise devote their time to reading the neY\^spapers and the mag¬ azines, It *3 a cinch that no one can listen to the radio and watch television at the same time, It^s a sure bet that no one can attend a prize fight and see a televised vaudeville show at the same time. There will be competition between these events and the different media. But the indications are that television is going to b e the most dynamic media of all in terms of attracting audience — that is, if the pro¬ gramming of this new service is of high quality," XXXXXXXXXXXX RADIO INVENTORS KEPT BUSY The Radio Corporation of America last week received patent rights in an electrolytic signal recording system patented (No, 2,453484) by Charles J, Young of Princeton, N, J, ; a soundtoimage trans¬ ducing system apparatus for ascertaining the structure of an object in water (No, 2,453,502) by Glenn L, Dimraick of Indianapolis, Ind, ; and an electrostatic microv^ave energy measuring apparatus (No, 2,453533) by Lowell E, Norton of Princeton Junction, N, J, A fieldintens ity indicator for high-frequency radio waves (No, 2,453,160) v;as patented by Abraham Ringer of Eatontown, N,J,, and assigned to the United States as represented by the Secretary of War; a searchlight control system (No, 2,453,175) by Donald A, Youngson and Robert E, Matthev/s of Devon, Conn,, assignors to the General Electric Company, and a microwave power measuring apparatus (No, 2,453283) by John W, Tiley of Philadelphia and David E, Sunstein of Elkins Park, Pa,, assignors to the Philco Corporation* XXXXXXXXXX