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Helnl Radio News Service
6/11/4?
in San Francisco. He returned to New York as picture editor of PM, soon became national affairs editor of that newspaper. Then came OWI, a spell with National Broadcasting Co. abroad as a war correspondent, and CBS.
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MERCHANDISE FM SETS AND YOU'LL SELL 'EM, MERCHANTS TOLD
Points were given to the National Association of Music Merchants in Chicago last week on how to sell FM sets. The speaker was J. N. (Bill) Bailey, Executive Director of the FM Association, who said, in part:
"Not long ago I walked into an electrical appliance shop in Washington. The show room was one large room. Along the wall on one side were radios PM and AM. In one corner were phono¬ graphs. Jammed into that display room were a dozen and one other electric appliances.
"I asked about an FM set. The salesman informed me that I didn't want an FM set, what I wanted was a new radio. Did I want a table model or console? I told him I was interested only in FM. He had a console model on the floor, surrounded by other sets both AM and FM. He turned on the AM. I still had to insist on FM. He didn't tune it in sharply. You know what happened it was noisy. I tuned the set got splendid reception,
"Over in the corner some young people were listening to a Jive record on a phonograph that was turned high. Ten feet away a salesman was demonstrating a vacuum cleaner. Over on the other side somebody else was listening to an AM set blaring forth. Some 50 to 75 people were milling about the store, talking. No, I couldn't be interested in FM under those conditions. * * * *
"If you operate one of those appliance stores, for good¬ ness sakes give PM the place it deserves. Build a.soundproof booth or two. Move in a nice console or two or three if you like the kind that mean more money to your. Furnish the booth with home¬ like surroundings. Let your customers settle down, light a cigar¬ ette or cigar, let them get the feel of home. Then demonstrate FM.
"If possible arrange some trick gadgets. Set up an elec¬ tric shaver and show them what happens on AM, and how FM rejects that interference. But be sure you know what you're doing, because if an FM station's signal is not too strong and your set is not equipped with an antenna, you might get some interference. By late in the Summer or early Fall the transmitter manufacturers will be turning out ten kw transmitters. Those stations on interim low power will be able to step up their output and that will mean better F!M signals. "
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