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He ini Radio-Television News Service
4/6/49
V/JBK recently moved its studios into the Detroit Masonic Temple Tov/er, Its TV affiliate is the Detroit outlet for both the Columbia Broadcasting System and DuMont television networks*
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FM 1948 SET PRODUCTION 5,000,000; ARJ.ISTRONG DEMONSTRATES
Everett L* Dillard, President of the Continental (FM) Net¬ work, summarized at the FM Association meeting in New York last v/eek the gains made by both television and FM in the past year* Operating commercial FM stations in 1948, he pointed out, had advanced from 370 to more than 700; television from seventeen to fiftytwo. FM set production in the year had reached 3,000,000, and television 1,000,000, The FM figure, he explained, did not include a large number of FM tuners built into television receivers.
Broadcasters have been selling ’’too much poor listening over bad AM reception" whereas "FM the ^life saver* the radio industry’s only means of giving every person good reception" has virtually gone begging, Edgar Kobak, President of the Mutual Broadcasting System, charged*
Enlarging on v/hat he termed a strange broadcast apathy with regard to FM’s wider and better use, Mr* Kobak disclosed that a recently taken Mutual coverage study of FM vs, AM had indicated that the Mutual System’s 160 odd frequency-modulation affiliates do a "better job" of serving radio families in the area studied than do all of the system’s nighttime AM stations, numbering nearly 500*
Major E, H* Armstrong, the inventor of FM, discussed the growth in use of his invention, current low-priced table receivers from more than a dozen manufacturers v/ere on exhibit*
Major Armstrong contrasted these with one of his first experimental sets, a huge contraption of wires, tubes and gadgets which cost thousands of dollars and yet which was the forerunner of the inexpensive sets now available to the public, and which will per¬ form the same miracle of ridding radio of its nemesis static. Major Arirstrong also provided the audience v/ith a demonstration of tape records of broadcasts from typical Nev/ York AM and FM stations which showed a marked superiority, not only in fidelity of b roadcast but the greater coverage of the FM signals,
Ted Leitzell of the Zenith Radio Corporation, declared; "There are already areas in these United States where FM stations v/ith alert, promotional minded management represent a better buy for advertisers, and will do a better job for them, than AM stations in the same city*
Any advertiser v/ho buys network time without valuing above AM the FM outlets that he gets for little or nothing is just as crazy as a silver miner who throv/s away his by-products of gold and platin¬ um, "
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