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He ini Radio-Television News Service
7/12/50
RADIO, TV INDUSTRY INCREASED 1949 NEWSPAPER ADVERTISING
Leading national advertisers spent a total of $445,015,000 for newspaper space during 1949, a gain of 14. 3# over 1948, according to the Bureau of Advertising, American Newspaper Publishers* Associa¬ tion, in its annual study, '* Expenditures of National Advertisers in Newspapers, 1949,"
America’s big automotive firms, General Motors, Ford and Chrysler, added the largest amounts, dollarwise. GM jumped more than
$9^ million, to top the expenditures list with $24,869,072 in 1949.
Largest increase percentage-wise in the automotive field, 273*6$, was scored by Chrysler, which expanded its newspaper space purchases from $2,341,585 in 1948 to $8,747,966 in 1949. Ford almost doubled its budget from a previous $5,763,933 to 1949* s $10,629,320.
The study noted that national advertisers’ investment in newspapers, reaching an all-time peak of $445,015,000, put newspapers in the No. 1 position compared with all other media.
This, according to ANPA, represented:
More than 15 times as much as in farm magazines.
More than twice as much as in all four of the great nation¬
al radio netxrorks combined.
$32,000,000 more than in all general magazines combined.
Over $4,000,000 more than in all general and all farm magazines put together.
The radio and television industry spent $12,756,000 in newspaper advertising. Among the "Top 100" National Advertisers in Newspapers in 1949 were RCA $2,056,591, a 58$ increase, Admiral, $1,117,121, a 2$ increase, and DuMont $637,073, an increase of 178#*
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U.S. NEWS, RADIO, MEN RETURN FROM SOUTH AMERICAN AIR TOUR
Thirtytwo U.S. editors, publishers, and radio executives have just returned from an eight-day plane trip to four major South American cities.
The trip, the host of which was Juan T. Trippe, President of Pan American World Airlines, was made aboard the Pan American Clipper Friendship, christened by Senora Eva de Peron, wife of the Argentine President, when the party stopped in Buenos Aires. Other stops were at Port au Said, Trinidad, Rio de Janeiro, Brazil, and Montevideo, Uruguay.
Among those from the radio industry were Gardner Cowles, President of the Cowles Broadcasting Company; Philip Graham, Presi¬ dent of WT0P, Washington, D. C.; Rep. Carl Hinshaw of California, Interstate and Foreign Commerce Committee; William Randolph Hearst,Jr. Hearst stations; Senator Edwin C. Johnson, of Colorado, Chairman of the Senate Interstate Commerce Committee; Edward J. Noble, Chairman of American Broadcasting Co., and Frank White, President, Mutual Broadcasting System.
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