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Helnl Radio-Television News Service
7/12/50
casting service and they fail to compare the values of radio today with the present values of the printed media with which it competes, Mr. McConnell pointed out.
Although radio is providing great advertising values, the time will inevitably come, Mr. McConnell said, when radio rates must be reappraised and adjusted in order that the industry can continue in good economic health. The single objective of such a rate adjust¬ ment, he asserted, will be to keep the cost of advertising by radio in proper relation to its value so that no other medium can match radio’s effectiveness at its cost. For as long as sound broadcast¬ ing retains this advantage, it will live and grow with advertising support, he declared.
Referring to the present international crisis, Mr. McConnell called upon the broadcasters to thwart the efforts of Communist ag¬ ents to penetrate the broadcasting industry and sabotage it from within. It is not enough, he declared, to attempt to neutralize the efforts of Communist saboteurs by checking scripts for subversive material. Radio’s message, he said, must affirmatively support and advance the ideals of American democracy and radio cannot accomplish this mission with confidence or effectiveness if it harbors traitors within its own house, he asserted.
"We propose to keep our own house clean to the very best of our ability", Mr. McConnell told the South Carolina broadcasters, "and I am sure that all other broadcasters will want to do the same."
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ALLEGED FILLER GIVES UP TO WINCHELL AFTER BROADCAST APPEAL
Walter Winchell, Hearst columnist and radio commentator, persuaded Benedict Macri, 37* sought for a year in the fatal stab¬ bing of William Lurye, union organizer, to surrender to him.
Mr. Winchell had pledged that he would turn the $25*000 reward offered by the International Ladies' Garment Workers Union to the Damon Runyon Cancer Fund.
The surrender followed a series of broadcast appeals made by Winchell. He appealed to Macri, pointing out that he had a wife and two children and never had been in trouble before. Macri oper¬ ated a women's dress-manufacturing shop in the building in which the union organizer was killed.
"Come in, 3.M. , come in to me", Mr. Winchell appealed.
"Don't forget, the $25*000 reward is for DEAD or ALIVEJ "
The columnist met the fugitive and a go-between and short¬ ly afterwards surrendered the wanted man to the police and entered a claim for the reward for the Cancer Fund, of which he is treasurer.
On Aug. 25, 1939* Louis (Lepke) Buchalter, head of Murder, Inc., and wanted as Public Enemy No. 1, surrendered to Mr. Winchell and was turned over to the authorities. He afterwards was convicted and executived.
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