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Heinl Radio-Television News Service
7/12/50
In the first five months of this year, Mr. Jackson said, a total of 2,202 inquiries and complaints regarding radio and tele¬ vision were received. Complaints alone numbered 1,263> an increase of 233 per cent over the number received in the same category dur¬ ing the like period of last year.
This unusual rise in complaints was the highest for such a period during the twenty-eight years of the B.B.B.'s history, he added. The amount of increase ran far ahead of the estimated 110 per cent of set sales in the metropolitan area, and the total was 18 per cent of all merchandise complaints, compared to 7*9 percent last year.
Mr. Jackson offered a code of standards for the advertis¬ ing and selling of television sets, radios and home appliances, pre¬ pared by the bureau and already endorsed by important trade groups in the city. This code will become effective on July 15, and will be administered by a new division of the bureau.
Three main phases of the campaign will be voluntary adop¬ tion of these standards, action where necessary by the new division, and distribution of a guide for consumers.
The guide, which gives forthright facts about television set reception, certain limitations of receivers and detailed advice on manufacturers1 guarantees, and on types of service contracts, will be distributed through cooperating groups. These include a representation of nearly all of the city’s 3,000 radio-TV retailers. Individuals may obtain copies at 10 cents each by addressing requests to the Better Business Bureau, 280 Broadway, New York 7* New York.
Emphasizing that the lower prices on RCA Factory-Service Contracts result largely from RCA Victor and RCA Service Company research, engineering, and experimentation which produced the new, more efficient, easier-to-service chassis, Mr* Odorizzi said that the lower prices would apply to two basic factory service contracts, providing, respectively:
Plan 1: Installation, a year’s guarantee on parts and picture tube, and unlimited service for 90 days, with service as needed thereafter at a flat rate of $5.75 per call.
Plan 2: Installation and a year’s unlimited service and picture tube and parts protection at a ’’package" price.
For the full-year service and parts-protec tion plan, the new prices covering 10-lnch and 12|--inch RCA Victor receivers are $39.95 with built-in antenna and $59*95 with standard outdoor anten¬ na. These prices represent a substantial reduction in each category from the previous prices for 12i-inch receivers.
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