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NEW DAYLIGHT RADIO NETWORK'S GOAL IS 300 STATIONS
"The biggest lineup of daytime programming of any network now existing" was the goal announced in Hollywood last week by Larry Finley in disclosing the formation of the Progressive Broadcasting System. New net, which Finley will head, will start coastto-coast broadcasting in 48 States beginning on or about November 1. Net is incorporated for "approximately" $1,500,000 and will be financed by the private sale of stock.
Programming to originate live from undisclosed Hollywood studios, will be piped to approximately 300 member stations via leas¬ ed telephone lines on an open-end basis. No national advertising will be accepted during the net's daytime hours, with local stations expected to obtain sponsorship from within their own communities.
There will be no network option time, Finley stated, and stations will not be required to take all the programs.
Week-day lineup will be built around four soap operas from 9 to 10 A. 14., followed by a block of shows starring Estelle Taylor,
Has Sawyer, Mel Torme and others. Afternoon hours will be filled by formats starring Maurice Hart, Cottonseed Clark, Dan Morton, Charlotte Rogers and Lou Nova.
Saturdays will feature Harry Von Zell, Jimmy Scribner and Bob McLaughlin.
Ina an all-out bid for Sunday afternoon leadership, the net will offer Alan Mowbray, Page Cavanaugh, Andy and Della Russell,
Connie Haines, Mel Torme and a two-hour starring Frankie Laine.
Finley stated that many executives and performers now under contract to other networks would be affiliated with PBS and that their names would be released within the next 30 days.
Main studios and executive headquarters will be maintained in Hollywood, with other studios located in Chicago and New York. Pre¬ sent headquarters are located at 8983 Sunset Boulevard, Hollywood, California.
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$500,000 SLANDER SUIT FILED BY DREW PEARSON
Columnist and commentator Drew Pearson filed a $500,000 slander suit against California Attorney General Frederick Napoleon Howser in District Court yesterday (Aug. 15 ) .
Pearson charged that on April 6, Hox^ser in a conversation with two men in Santa Rosa, Calif., "Caused it to be believed that Plaintiff (Pearson) had been guilty of the crime of subornation of perjury".
Last year, Howser sued Pearson for $300,000 libel damages, claiming that Pearson had made statements which linked Howser to gambling. The suit is still pending.
Pearson said that the alleged slander had Injured his good name, had brought him "into disgrace", and had lessened the value of his news articles and commentaries. Pearson said that his reputa' tion for "accuracy and integrity" constituted a business asset.
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