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Helnl Radio-Television News Service
9/6/50
systems considered. We had hoped that the decision would be final today and we agree with the Wo Commissioners who expressed the opin¬ ion that such a course would have been better.
"Despite extensive research and experimentation over a con¬ siderable period of time, the Commission has found that the other systems in the hearing were unable to approach the excellence of CBS performance. This is the best Indication that no superior system will be forthcoming during the period which is being afforded for one last look before final establishment of CBS standards.
"Since the Commission has taken such a long step toward the final adoption of CBS standards, we are proceeding promptly x^ith plans for broadcasting CBS color television programs to the public. We plan to be on the air with 20 hours per week of color television pro¬ grams within 30 days after the Commission makes its final decision."
Commenting on the Federal Communications Commission's fail¬ ure to adopt a final decision on the question of color television, the Radio Corporation of America had only to say that when a final decision is reached, it is confident tha.t the RCA all-electronic fully-compatible system will be approved. RCA added that the FCC’s lengthy "First Report" will require detailed study.
Actually the FCC report, including minority opinions of Commissioners Hennock and Jones, is about 97 typewritten pages single space or in type which would cover approximately li pages of an aver¬ age newspaper page.
The first press comment to reach this desk was by Robert H. Fetridge of the Financial Page of The New York Times, who took a dim view of the situation, saying:
"Color television is still a long way off despite the tenta¬ tive approval given by the Federal Communications Commission to the method perfected by Columbia Broadcasting System. The two others in the color race will soon be back and banging at the door of the FCC, for they have until December to present new arguments. Regardless of whether C.B.S., Radio Corporation (R.C.A. ) or Color Television, Inc. emerges as the final winner, the decision to produce color television receiving sets will be pretty much up to the manufacturers. And, what with materials getting scarcer and scarcer, it might be a long time before actual working color sets reach the retail market."
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SYLVANIA INCREASES SUGGESTED TV LIST PRICES
Sylvanla Electric Products, Inc. will increase suggested list prices of its twenty-two television receivers from $10 to $30 effective immediately, J. K. McDonough, General Sales Manager in the Radio and Television Division, reported in New York last week. He also announced increases of from $2 to $3 on seven radio models. The advances were made, Mr. McDonough said, because of increased produc¬ tion costs.
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