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Helnl Radio-Television News Service
9/13/50
’’That’s the nub of the complex, confusion and be¬ wildering ’decision' which the FCC has handed down. Every declarat¬ ory statement which the Commission makes in its announcement is ringed by protective 'ifs' and other subjunctive safeguards. Any¬ body Tirho has not memorized Roget's Thesaurus and done post-graduate work at M. I.T. had better stay away from the FCC's latest best-seller.
"After a few days spent amid the Commission’s own special world of semicolons, the following appears to be what the FCC did:
"It found the color system devised by the Columbia Broad¬ casting System as far and away the best and indeed the only one ready for commercial introduction. The systems of the Radio Corporation of America and Color Television, Inc., said the FCC were just alsorans.
"But, says the FCC the CBS system presents difficulties.
For one thing it does not work on the same standards as present black-and-white receivers. If CBS were to transmit a picture in color, you'd have to have a special gadget the cost might run any¬ where from $40 to $60 even to get a picture in black and white.
A more fancy gadget would be necessary to receive color on an exist¬ ing receiver.
"Since there are an estimated 7*000,000 sets in the hands of the public, the FCC can see where some present viewers might not warm to the idea of throwing their sets out or resuming relations with the Morris Plan ^ *
"Under the circumstances, it would appear that the public will have to be patient. Until the FCC gives the manufacturers time to make up the Commission's mind, we will not be able to see in full color either wrestling, impersonations of Humphrey Bogart or the right way to use an all-purpose vegetable paring knife."
Variety :
"Now that the FCC has decided affirmatively for color tele¬ vision but has deferred final standards to give industry a threemonths period to show something better than the CBS system, the big question here is what will the manufacturers do. For it is up to them to determine whether we shall have color now or wait from six months to a year with no one knows how much dislocation in the re¬ ceiver market*
"In proposing that manufacturers build in compatibility (for CBS color) in all new sets, the Commission has given the in¬ dustry a taste of the kind of problem the agency itself has been wrestling with for the last three months; how to keep the door open for further developments and at the same time protect new receiver owners against obsolescense,
"The manufacturers are given a choice (which is a nice way of saying the FCC is holding a club over them) of putting in adapt¬ ors or else. And the 'else' is CBS color immediately. It is a tough question and one that is not likely to be decided overnight (FCC gives until Sept. 29 for an answer), since the industry is giv¬ en only three months to produce a better system than Columbia's, and to deliver to the Commission in that time "representative receiv¬ er apparatus" which can get color transmissions from a commercial station. Judging from the time that it has taken new color systems to develop to the apparatus stage, even under the impetus of the
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