Heinl news service (July-Nov 1950)

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Helnl Radio-Television Newsservice 9/13/50 for you and we know how. Hollywood will be as great a center for television as it is for motion pictures.1 n XXXXXXXXXXXX "TELEVIEWERS" ORGANIZE TO FIGHT COLOR TV A non-profit, educational organization representing tele¬ vision set owners was formed in Washington last week and immediately took issue with a Federal Communications Commission repor favoring a non-compatible color TV system. The new group, known as the Association of Tele-Viewers, said its main purpose is to 11 act as liaison between its members and the television industry and governmental agencies." But its first action was to protest an FCC report which said the Columbia Broadcasting System's non-compatible color TV method was the best the Commission has seen to date. The Association said it "feared" the FCC announcement may be followed by a ruling which would threaten the seven million TV sets now in use, which cost two billion dollars, with "overnight obsolescence. " XXXXXXXXXXX COMMERCIALFREE RADIO PROGRAMS OFFERED FOR FEE At long last the announcement of the possibility of radio programs with no interruptions for "a message from the sponsor" was made last week. In New York, the Muzak Corp. disclosed it has petitioned the Federal Communications Commission to authorize the new type of radio transmission. It would be called "Muzak Narrowcasting". The commercial-free programs would be received through a special gadget, which could be attached to any FM radio receiver. As usual, however, the consumer x<rould pay. He would have to buy the special gadget, which Muzak said would cost "very little". He also would have to pay "a few cents a day" to Muzak for the priv¬ ilege of hearing the programs. The system is called narrowcasting, as opposed to broadcast¬ ing, because it is transmitted to a "narrow" field. For years, Muzak has piped musical programs to various types of business concerns, principally restaurants and taverns. This is the first attempt to offer its programs to the public. XXXXXXXXXXX 9