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Helnl Radio-Television News Serv3.ce
10/18/50
A thoroughly bewildered public was greeted by two fullpage newspaper advertisements today (Wednesday, Oct. 18), the first of which was by the Tele-tone Radio Corporation captioned, "Here’s how you can have color television with Tele-Tone 1 Tele-color 1 " , and reading in part as follows:
"Don't worry! Your Investment is safe! You can have color with your Tele-tone set.. .Fast! Dependable! Low cost!
"Right this minute, the Tele-tone Corporation is speeding the mass production of a package converter called 'Tele-color' which will bring you Full Color reception on any Tele-tone Television set past, present, or future.
"Deliveries start January 1st! You can buy any Tele-tone set you want today, knowing you'll be able to get color with it. So why not start today to enjoy the wonderful entertainment you get only on television? Go ahead and get your Tele-tone set now you'll have color soon."
The second was a full page reply by Frank Stanton, Presi¬ dent of the Columbia Broadcasting System, headed, "CBS Welcomes Tele-tone The First Set Manufacturer to Bring You Color Television", which read:
"Last Wednesday, the Federal Communications Commission, acting in the Interest of the public, authorized the CBS system for commercial color television broadcasting. Since then there has been confusion in the minds of many people about color television.
"On Sunday I went on the air to try and give answers to questions like: What does the CBS color system do to my present tele¬ vision set? When can I get color television programs? Should I buy a television set now or should I wait?
"Now one short week after the Commission's decision one of America's progressive and responsible television set manufacturers has come up with another specific and practical method to provide the public constructive answers to these questions.
"The effect of his method is to say: You can have color television in your home in less than three months.
"If you are interested in television, I urge you to read his clear and specific announcement on page 12 B of this paper."
There was also an ad by the Pilot Radio Corporation which
read:
"Pilot Wants To G-ive You Color Television... But Not as a 'Flying Saucer'
"Pilot Radio Corporation is fighting for not against Color Television. But Pilot wants to give you simple, streamlined color TV. . . to protect you against unnecessary headaches and ex¬ pense. And Pilot feels that the FCC is depriving you of satisfactory
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