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PALSY REPORTS aAINS BY COLUI/iBIA
The Columbia Broadcasting System increased its_ gross sales of advertising 58 per cent last year over 1929, and gre?/ from a chain of 38 stations to a ne'bTTork of 78 stations covering the United States and part of Canada, William S, Paley, President, has just reported to the C.B.S. Board of Directors,
Decla.ring that Old Gold has just signed a contract with Columbia for two broadcasts a week for a year, representating a business of $561,704, Mr. Paley listed the follo?/ing clients, who are either new or have increased their -billings:
Automatic Electric Washer Co, net billing $55,200
Eastman Kodak Company 3 year contract net billing $159,484
per year
Grahar—Paige Motors Corp. 3 year co^itract net billing
$125,190 per year,
Henry Glass & Co. net billing $26,153o70 National Biscuit Co. net billing $60,278 The Barbasol Co. ~ net billing $130,156 Premier Me.lt Co, net billing $122,356 Pleischmann Yeast ~ net billing $156,758.06
Hr. Paley revealed that Columbia is also making experi¬ ments in the field of synchronization though it is "far from the achievement of definite synchronization plan." The Chief Engineer of C.B.S., and a staff of assistants have recently been assigned to devote their time exclusively to this development,
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NEWSPAPER HEAD KNOCKS RADIO ADS
Elzey Roberts, publisher of the St, Louis Star, in a/n address before the New York State Publishers’ Association, meeting at Lake Placid, N. Y, , had the following to say about radio advertis¬ ing:
"The public does not like radio advertising. They like the excellent programs that come with radio advertising, but they want those programs undiluted with comrnercieH messages tha,t are rammed down their throats with monotonous regularity,
"If radio advertising continues to grow in quantity and annoyance, it is not unreasonable to suppose that demand may be created to cease commercialization of the radio in the United States and put it on the basis of broadcasting in England, There a tax of about $2 each on radio receivers supplies a fund, sufficient to pro¬ vide ample entertainment of a high standard, including gra.nd opera, "Printed radio programs should be skeletonized to include only items of real news interest, eliminating trade names except, of course, in those rare instances when something of news interest demands such mention. When these things are done, newspa.pers and the radio may soon be adjusted to their own spheres of activity'-, to the good of both them.selves and the 'oublic."
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