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”R. Wallace & Go,, manufacturer, will spend over $50,000 for 13 weekly programs on eight stations, and La Gerardine, hair tonic account, is budgeted at $65,000 for the same number of weeks but with a 20 station chain and bi-weekly program. Calsodent, tooth powder account, is a renewal for 13 weeklies on WABC at $15,000.
"Tbe figures include both the GBS charges and probable cost of talent, ”
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COURT ORDERS RELIEF FOR WTMJ
Broadcasting station assignments may not be changed when other stations are hampered by the reallocation, "except for compel¬ ling reasons", the Court of Appeals of the District of Columbia ruled in an opinion this week reversing the action of the Federal Radio Commission in the case of Station WTMJ, of Milwaukee, operated by the Milwaukee Journal
Four appeals had been consolidated in this long-drawn out legal battle. The court dismissed one for want of jurisdiction and ruled against the Commission on the other three. The service area of WTMJ was sharply curtailed and "ruinous interference" was caused by several shifts of assignments on the 620 kilocycle channel on which the Milwaukee station operates.
The Commission was upheld, however, in its denial of the application of Station T/7RAW, Reading, Pa. , despite the fact that Pennsylvania is the most under-quota State, The Court found that interference would have resulted from a shift of the station to WTMJ's channel, and added that this "would be more detrimental to the listening public of Pennsylvania than the existing lack of this State's full quota of regional assignments."
Regarding WTMJ, the Court points out that its service area was reduced to a radius of approximately 20 miles from the trans¬ mitter by increasing the power of WLBZ, of Dover-Foxcrof t , Me, , and by replacing WDAE, of Tampa, Fla., by WFLA-WSUN, of Clearwater, Fla., on the 620 kilocycle channel.
The Commission was instructed to grant WTMJ a hearing and to grant such relief as would reestablish the station in the position occupied by it "prior to the acts complained of,"
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