Heinl radio business letter (Jan-Dec 1931)

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"The congress was only consultative in character and is to make recommendations to the Madrid congress 1932, The results obtained in Copenhagen will, therefore, serve as a basis for the Madrid deliberations. "The greatest problem more effective utilization of the wave lengths and new distribution of services unfortunately remains unsettled, "The American delegation, which showed great activity throughout, will leave in a few days. One of the delegates, Dr, Charles Jolliffe, told your correspondent the American delegation had the satisfaction of seeing some of its technical recommendations adopted. The majority of the United States delegates will tour Europe before returning home. Wallace White leaves Tuesday for London and Dr. Jolliffe for Stockholm. Several of the others will sail June 18 on the George Washington. X X X X X X NOTES FROM THE CHICAGO TRADE SHOW Morris Metcalf, President of the Radio Manufacturers* Association, in his annual message suggested three means of improv¬ ing the industry: 1. Better advertising copy 2. A statistical barometer to curb over-production, and 3. The formation of a patent interchange agreement. "Radio advertising, speaking generally, has been weak and futile", he said. "Ninetj^ percent of it has been a jumble of technical phrases, catch words and superlatives, and might have been written in Sanskrit as far as the reading public was con¬ cerned. "It has been estimated that the radio industry spends approximately $30,000,000 annually advertising its products. Possibl3r $100,000,000 has been spent in five years, I venture to say that half this amount spent collectively in an instructive and educational manner, and without competitive selling arguments, would have doubled the sales of radio sets and scrapped two-thirds of the 5,000,000 obsolete sets now in existence." A radio patent interchange agreement was seen as a pos¬ sibility by Mr, Metcalf, who said; "It now seems possible that something resembling a patent pool may come into being as a result of the ownership of the important patents by one group or from legislation which will demand that the industry and Vne public be freed from the present burden of litigation. In the former case, one royalty would 7