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importance of this is emphasized by the new report on the market for air cell radio receivers just prepared by Mr. Horine, R. S. McBride, consulting engineer in Washington, said.
"The report shows that in some trading areas there are many more homes without electricity than those which are wired.
In such areas the air cell receiver, which is now made by most of the prominent radio set manufacturers, is the only answer to good radio service. Such householders have no lamp socket in which to connect a socket set nor have they power even to recharge a storage cattery. The inconvenience of taking such battery to town every i ime it needs recharging makes the air cell set vastly more con¬ venient, in fact more economical as well.
"The market which can be reached by this new type of radio equipment is one which really needs radio the most of all.
It lies largely in rural areas where other means for distribution of news and for securing entertainment are most limited. Great social benefit, as well as commercial opportunity, will therefore come from a full development of these possibilities by the radio set manufacturers."
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RECORDS RADIO PERFORMANCE ACROSS EQUATOR
A celebration in Buenos Aires participated in by the President of Argentina and Robert Woods Bliss, American Ambassador, and transmitted via short waves, was heard so clearly in Washington recently that L. W, Windmuller, in the National Press Building, succeeded in recording the ceremonies on an aluminum disk. It is believed to be the first short-wave program from across the Equator ever successfully recorded.
Although some static was picked up, the 7000-mile broad¬ cast is strikingly clear on the record. There is a rendition by the National Band of the Argentinian hymn, "Qid mortales, el grito, sagrado". The final recorded words are those of the announcer at Station LR4, in Buenos Aires.
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OBJECTS TO PRICE MENTION
"Now during certain hours advertisers may mention prices in radio broadcasting", the Editor and Publisher comments, "but we well remember the day when the broadcasters promised the public that only names of sponsors would be permitted."
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