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NBC NE’~ ACCOUNTS AND RENEWALS
New, WTAM only, Continental Baking Co. (Wonder Bread),
285 Madison Avenue, New York City. Agency: Batten, Barton, Durstine & Osborne, 383 Madison Ave, NYC. Starts Nov. 22, 1932 through Dec. 17, 1932. Daytime announcements. Two announce¬ ments daily. One independent announcement between 8:00 and 9:30 a.m. of appro ximat ely 100 words. Participation Household Chats Cooperative period between 11:30-11:45 a.m. of approxi¬ mately 100 words.
Renewal . The Wheat ena Corp. , Rahway, N.J., McKee Albright, 1528 Walnut St., Philadelphia, Pa. Time: Sun. Mon. Tues. Wed. Thurs., 7:15-7:30 p.m., EST. Starts Jan. 1, 1933 for 16 weeks. Network: '72 A F WSEI WJAR '7LIT 7FI WRC “’GY UTAH WJ WMAQ T70C Program: "Wheat enaville" dramatic sketch by Ray Knight.
Program also renewed for Orange network Mon. Tues. Ted. Fri* and Sat. 6;45-6:00 p.m. PST.
New, Standard Oil Co. of New Jersey (Esso Gasoline and Motor Oil) , 26 Broadway, New York City. McCann-Erickson Co.,
285 Madison Ave., NYC. Starts Nov. 28 for 13 weeks. Time:
Mon. Wed. Fri. 7:30-8:00 p.m., EST. Network: WJZ WBZ WBZA
WML WHAM KDKA WRVA WPTF WWNC WIS T7SM W1IC KTBS KTHS WSMB Program: Mon. Marx Bros. Groucho and Chico and Orchestra.
Tues. dramatization of short stories with authors appearing in person. Fri. Charlie Chan, Chinese detective.
Renewal , Standard Brands, Inc. (Fie ischmann * s yeast),
595 Madison Ave., NYC. Agency: J. Walter Thompson Co.,
420 Lexington Ave., NYC. Jan. 1, 1933 for 26 programs.
Oct. 8, 1933 for 13 programs. Time: Sundays 7:30 to 8 p.m., EST. Network: Basic blue, NW , SE, exc. WIS; SC, SW exc.
KTBS; KOA KDYL KFSD KTAR Orange Program: "Great Moments in History" dramatization of historical events.
Change , Stanco, Inc., WJZ. Program: "Johnny Hart in Hollywood". Daily exc. Sat. and Sun. 7:45 8:00 p.m., EST. Hereafter this program will be changed to daily exc. Sat. and Sun. 6:15-6:30 p.m., EST. Network: Ba,sic blue.
XXXXXXXXXX COLUMBIA RENEWAL OF CONTRACT
Renewal . The Spool Cotton Co. Agency: The Paul Corne !l J Co. Program: "Threads of Happiness", musical, came as before. Date: Dec. 13. Time: Tues, 9:15-9:30 p.m. Stations: Basic
22, Don Lee, South Atlantic, plus 19 supplementary stations in the South and Test.
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