Heinl radio business letter (July-Dec 1932)

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NEW TEACHERS' MANUAL FOR SCHOOL OF THE AIR An aid to co-ordination of classroom studies with radio instruction in grade and high school subjects has been provided by the educational department of the Columbia Broadcasting System in the Teachers' Manual and Classroom Guide of the American School of the Air, compiled by Helen Johnson, just issued to educators throughout the country. The 80-page book is designed to help teachers in preparing visual aids and supplementary instruction in connection with the broadcast courses in geography, history, literature, elementary science, music and current events. It has been prepared with the aid of authorities on every subject. The American School of the Air, now in its fourth season, has been heard over a network of 85 stations every day except Saturday and Sunday since October 24 and will continue until April 13 with the usual respites during the holiday seasons. It is on the air from 2:30 to 3 p.m. , EST, except Fridays, when the schedule is from 2 to 2:30 p.m., EST. The manual of instruction contains brief descriptions of the countries, persons or incidents dramatized in the daily air classes. Each is followed by suggestions for visual aids, books for supplementary reading, blackboard drawings for science les¬ sons, elementary scientific experiments and incidental music. The whole makes possible a complete correlation of the air courses with class room work in the primary, intermediate, upper grade and high school classes for which the programs are planned. In a foreword to the manual, William S. Paley, presi¬ dent of the Columbia Broadcasting System, explains briefly the purpose of the American School of the Air. "These programs", he writes, "are designed to stimulate enterprise and individual initiative on the part of the pupils, to supplement the work of classroom teachers, to vitalize instruction and enrich the curriculum of our schools. Insofar as they effectively do this, they will be serving the purpose for which the American School of the Air was established." xxxxxxxxxx "BIG TRAIN" SOUNDED LIKE WILL ROGERS With some coaching and a few microphone pointers, '’'alter Johnson, the greatest baseball pitcher of his time, ought to be a find for a radio program sponsor. His speech, as heard over the radio at the farewell banquet given him by Washington base ball fans, would have been a credit to many more pretentious after dinner speakers. There was a background of sadness in this little talk but at the same time, in the lighter moments, Johnson re¬ vealed a delightful sense of humor. In these humorous references, in manner of speech, and even in voice, Walter Johnson was very much like Will Rogers, In fact, Walter Johnson, who hails from Kansas, is a Will Rogers kind of fellow. It would seem that if some program sponsor got hold of Walter Johnson in the spring of the yea.r to discuss prospects for the season, reminisce, and so on, "The Big Tra.in" minht make quite a hit. XXXXXXXXXX