Heinl radio business letter (July-Dec 1932)

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COLUMBIA TO HAVE VICE-PRESIDENT AT CAPITAL Having just expended about $100,000 strengthening its facilities in the National Capital through the acquisition of the 10,000 watt station WJSV, the Columbia Broadcasting System will follow this by an expansion of its executive staff to include a vice-president who will reside in Washington. He will take charge of legislative and other matters pertaining to Columbia which has grown until it now has affiliated stations in more than 80 cities throughout the United States. The new resident vice-president, it has been learned, will be Henry A. Bellows, of Minneapolis, former Federal Radio Commissioner, and Chairman of the Legislative Committee of the National Association of Broadcasters. Mr. Bellows, a Democrat, is expected to find his duties congenial here in the new administration due to the fact that he is an old friend of President-elect Roosevelt. In fact, Mr. Bellows attended Harvard with Mr. Roosevelt. Both graduated from there, Mr. Bellows in 1906, and Mr. Roosevelt in 1904. Due to the practical experience Mr. Bellows has had in building up Station WCCO and his experience on the Federal Radio Commission, his new assignment is expected to result in wider national activities for Columbia. Also to foreshadow WJSV becom¬ ing one of Columbia's key stations. Under the new set-up Harry C. Butcher, heretofore Washington representative, will retain pretty much his old duties but will be able to devote considerably more time to the growing needs of WJSV, just now getting into its stride. Columbia here has had a personnel of hardly more than a dozen persons, whereas its competitor, the National Broadcasting Company operating TOC, has 40 persons on its payroll. Mr. Butcher recently added two announcers to his staff, Warren Sweeney, formerly of WMAL in Washington, and Harold Gray, of WDBJ, Roanoke, Va. DeWalt Willard, a WJSV announcer, has been transferred to the commercial department of WJSV. Although WJSV, under the new management has only been on the air a little over a month, Mr. Butcher said that a survey just completed revealed the fact that it had already become the principal station of Columbia in its ability to reach New England cities. 2