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NBC SPLASHES FORTH WITH NEW MERCHANDISING PUBLICATION
In the interests of effective selling by radio, the National Broadcasting Co. has issued the first number of a new periodical called "Broadcast Merchandising." The new
publication, four pages in size, measures 9 by 12, will be issued from time to time.
In its initial issue, "Broadcast Merchandising" features an article by Lee Bristol, Vice-President of Bristol-Myers, Inc.
"How Etiquette is Merchandised to Sell Cellophane" is another leading article that tells of the example of aggressive radio merchandising the du Pont Company effected in connection with its Emily Post series.
A column entitled "Sparks" lists current sponsors* offers, tie-ins. Two more short subjects, "Selecting the Radio Offer" and "Phrasing the Radio Tie-In" complete the lineup of contents.
A copy of "Broadcast Merchandising" may be secured upon ‘ request from E. P. H. James, Sales Promotion Manager, NBC, 711 Fifth Avenue, New York City,
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RADIO OUTPUT IS RECORD
According to LeRoi J. Williams, Vice-President and General Manager of Grigsby-Grunow Co., manufacturers of Majestic radios and refrigerators, they have had another banner month in radio and refrigerator production,
"In the month of July", said Mr, Williams, "29,777 radio receiving sets and refrigerators were shipped from our plants. These shipments were not equaled in any month this year except June. "
Mr. Williams also pointed out "refrigerator shipments for July were more than seven times those of July of last year. While July of 1932 was the lowest radio month for the year, July radio shipments for this year have been exceeded only by June our peak record for almost two years. "
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