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the following telegram from President Roosevelt to President McCosker :
"I extend to you and to the members of the National Association of Broadcasters assembled in convention at White Sulphur Springs, my heartiest greetings. Your organization stands for a young but tremendously important industry. I know this con¬ vention will carry forward another year of successful achievement and assure you that you have by good wishes."
Phil Loucks, Managing Director of the Association, told of the establishment of a statistical service for the industry, a Program Clearing House, improved weekly bulletins and expansion of engineering services. Mr. Loucks was praised for his work, like¬ wise complimentary references were heard in connection with the efforts of his assistant, C. J. Dowd, who proved a particularly handy man at the Convention.
Although Dr. C. B. Jolliffe, Chief Engineer of the Federal Radio Commission, told the Broadcasters they attained a technical standard exceeding that of any others in the world, nevertheless he pointed out quite a few things they still could do.
"You ask for more power", the Federal Engineer declared, "but I have yet to see any one of you try to improve 1000 watt transmitting equipment, say, to make it the equivalent of 5,000 watt equipment."
Dr. Jolliffe said a weak spot was the antenna system.
"To many of you", he declared, "an antenna is simply a wire strung between two poles."
"Why do we not have television broadcasting today?" John V. L. Hogan, of New York, asked.
"One answer to that question is that we do now have televi¬ sion broadcasting services; some seventeen experimental television transmitters have been licensed by the Radio Commission, and several of these are transmitting on regular time schedule. None of these stations, however, has been authorized to transmit a sponsored tele¬ vision programme, and consequently whatever material is prepared for transmission must be of the 'sustaining* type, and is planned and executed at the station's own expense. Since the majority of those who operate experimental television stations are primarily concerned with apparatus development, it is not surprising that their budgets do not provide for a more extensive development of programmes."
The establishment of a radio "A.B.C." (Audit Bureau of Circulation) was urged by John Benson, President of the American Association of Advertising Agencies.
"What the broadcasting business needs is more reliable and more definite measure of its audience; first, how much and where located; then how attentive and to what; when most approach
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