We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
12/15/33
1933 Gross Receipts
Advertising Medium
September
October
Radio broadcasting National magazines National farm papers Newspapers
$3,949,341.00
7,942,886.00
373,134.00
38,371,622.00
$5,739,850.00
9,574,829.00
455,018.00
43,903,451.00
Total $50,636,983.00 $59,673,147.00
National magazine volume showed an increase of 20,5 $ as against September; farm papers a rise of 19.2$ and newspapers a gain of 12.6$ as compared with the previous month.
October national magazine volume is approximately 6.0 $ ahead of that of the same month of 1932. Newspaper volume finds itself in about the same position as national magazine advertis¬ ing, while advertising in farm papers shows an increase of 48.0 $ over October, 1932.
Total volume of advertising for the first ten months of 1933 is, in the case of most media, materially behind that of the previous year. National magazines are approximately 20.0$ behind last year. National farm papers are 22.0 $ and national network advertising is 27.0 $ less than in 1932. Newspaper adver¬ tising for the period is approximately 11.0$ less than in 1932.
Since 1932 represented the most prosperous year thus far experienced by national networks, the decline in revenue during the current year tends to represent the maximum shrinkage in advertising volume to be experienced by the medium during the depression. On the other hand, by the beginning of 1932 national magazine advertising had already declined about 44.0$ from its previous peak, while the volume of national advertising placed in newspapers was estimated to have dropped approximately 38.0 $ from its previous high level. It seems, therefore, that on the whole radio advertising has tended to feel the depression less seriously than other major media.
X X X X X X
WMAL OWNER LEAVES $424,098 ESTATE
Martin A. Leese, well known Washington industrial and mercantile leader and owner of Station WMAL, the last three of whose call letters bear his initials, left an estate valued at $424,098 when he died December 1, it was shown in District Supr¬ eme Court when two sons filed a petition to be appointed administrators of the estate. Mr. Leese left no will. He is survived by his widow, Mrs. Fannie I. Leese, a daughter, Mrs. Lorraine Leese G-ood, and the sons, William Earl, and Martin Norman Leese.
The law firm of Littlepage, Littlepage & Spearman represented the sons.
X X X X X X