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11/20/34
ROXY TO TRY TO REVIVE PHILADELPHIA THEATRE
Samuel L. Rothafel the ’’Roxy" of movie and radio fame, after his ups and downs in New York is to become director of the Mastbaum, Philadelphia's largest theatre, which has been closed most of the time for several years. It will be renamed RoxyMastbaum, will be reopened December 24th, and Roxy will be in personal charge of all stage presentations.
Warner Brothers made the announcement and ended almost a year's speculation as to what would be the next theatrical venture of the showman, who of late has been appearing in a com¬ mercial radio hour. It was once even reported, after he quit Radio City, that he would, in conjunction with others, take over the lease of the British Broadcasting Company when it expired and give them a taste of American broadcasting.
Roxy, although new as a theatre director in Philadelphia, is not new to the Quaker City or Pennsylvania show business. He got his start in the theatrical game at Forrest City, Pa., near Scranton.
It was there in 1907 that he put on his first "movie" in a vacant store-room, with the audience seated on chairs borrowed from the local undertaker.
Soon after that, he came to the old Bijou Theater in Philadelphia and directed motion picture shows. Eventually he went to New York.
Two things Roxy will be remembered for will be that he was one of the first in the country to have soldierly ushers. He drilled his ushers as he was drilled when he was a private in the Marine Corps. Also Roxy was responsible for all military hospitals being equipped with radio receivers. His "Gang" originally sup¬ plied those for Walter Reed in Washington but now it is part of the Government standard equipment.
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BROADCASTERS GO BEAR HUNTING
Phil Loucks, Managing Director of the National Association of Broadcasters, and Harry Shaw, formerly of WMT, of Waterloo, la. , have gone to Canada to hunt bear. J. C. McNary, Technical Director of the Association, is in charge of the NAB offices during Mr. Louck's absence.
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