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7/9/35
NBC EQUIPMENT LOST IN VESUVIUS BLAST
When Mt. Vesuvius erupted on July 3, John F. Royal, Vice-President of the National Broadcasting Company in charge of programs, who is now abroad, narrowly missed a spectacular conclusion of his colorful career.
He and Max Jordan, NBC Central European representative, accompanied by engineers and officials of the Italian Broadcast¬ ing Company, climbed to the rim of Vesuvius on the evening of July 2 and broadcast its grumblings to the United States. Just a few hours later the spot on which they had worked ?7as scattered all over the Bay of Naples.
The eruption, the most devastating of recent years, came so soon after the broadcast that the NBC microphones were still in the crater. One was blown to pieces, and the stream of molten lava ate up all the wires as well as other equipment.
nYes, it would have been one of the greatest broadcasts in radio", was Royal's comment.
"Fireworks, you might say, are natural to Royal" was the conclusion of an N3C press bulletin. "He was born on July 4 and things have been popping for him ever since. "
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MAR.MOLA AGAIN CITED BY TRADE COMISSION
The Raladam Co. , of Detroit, manufacturers of "Marmola" tablets for fat reducing, and the Conde Nast Publications, Inc., of New York, both charged with practicing unfair competition by the Federal Trade Commission, have elected to fight the complaints, they stated in answers to the Commission.
The Marmola Company, long a subject of investigation by the FTC and Federal Communications Commission for alleged mis¬ leading advertising campaigns on the reducing qualities of its products, has denied the FTC charges that its advertising has been misleading and that the tablets are dangerous to the health of the user. A public hearing will follow possibly in the early Fall, at which time the charges will be examined by the Commission.
The Marmola company was cited by the Communications Commission along with 21 radio stations carrying its advertising programs. As a result of the FCC action, the radio stations have refused to carry further programs sponsored by Marmola and all but five were freed of the charges.
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