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12/17/35
Breaking Down Rural Isolation; Farmers Seme As Other People; Radio's Special Value to Farmers; Makes Farmers Under¬ stand Place in World; Improved Practices Through Agricultural Programs; Sectional Variation in Agricultural Programs; Markets and Weather Reports; Entertainment Vital Need of Farmers; Keeping Young People on the Farm; Programs for Farm Women; Cultural and Educational Values; Farmers Use Radio Seriously; Farmers' Listening Habits; Radio Ownership Among Farmers; Suggestions Advanced by Contributors.
The booklet concludes with a summary of radio pro¬ grams broadcast by the Agriculture Department and other agencies.
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VULGARVOICED WOMEN BEST ON RADIO, SAY PROFS
Women with vulgar and uncouthsounding voices are more likely to succeed as radio speakers than women with wellcultivated and refined voices, according to a. survey by Dr. Gordon Allport of Harvard and Dr. Hadley Cantril of Teachers College, Columbia University.
The authors declare that the radio is regarded as a medium of entertainment on a level with vaudeville and the music halls and that the type of woman associated with such entertainments, therefore, would be the type most welcome on the air.
At the same time, the survey declares, most persons would rather listen to a man’s voice than to a woman's over the air. Woman's main forte in broadcasting is poetry or other "subtle and reflective material", the authors maintain.
The listeners' chief reason for preferring male voices was that women "seemed to them affected and unnatural when they broadcast", while men were "more natural and persuas¬ ive . "
"The prejudices against women's voices may be due in part to the fact that sponsors and broadcasters are not careful enough to respect listeners' tastes in their selection of female announcers", the authors declare. "High-pressure saleswomen are particularly objectionable to the average listener and his intense dislike of them may be indistriminately transferred to other feminine voices.
"If in the future women are chosen whose voices are above reproach in respect to naturalness and if female announcers strive to overcome all suspicion that they are dressing up their speech for the occasion, prejudice against them should in time decline. "
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