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July 3, 1936
WORLD RADIO POPULATION NOW PUT AT 225,000,000
The population of world radio listeners is growing by leaps and bounds, according to the latest report from the Inter¬ national Broadcasting Office at Geneva, but there is still plenty of more room to expand.
Figures just compiled as of January 1, 1936, disclose a radio listening population of 225,000,000, or 56,168,451 receiv¬ ing sets. This compares with 48,300,000 sets at the beginning of 1935. Four persons on an average are estimated as having access to a radio receiver.
A. R. Burrows, Director of the International Broadcast¬ ing Office, predicted in releasing the report that there will be 60,000,000 radio-equipped homes, or 240,000,000 listeners at the end of this year.
"The United States retains the lead in the world, both in the number of receiving sets possessed by any one State (approximately twenty-two and a half millions in the homes, apart from three millions in motor cars), and in the proportion of the number of homes equipped in relation to each thousand of the population, which is 177.95", Mr. Burrows wrote in World-Radio . "She has drawn away from Denmark, which at one time was challeng¬ ing her for first place. Denmark, Europe's champion, has neverthe less made headway, and has now a proportion of receiving sets to her population (164.41 per 1,000), which is higher than that of the United States a year ago. Great Britain takes third place in the world, with 160.77 receivers for each thousand persons. She looks like gaining second place during the present year.
"The new figures issued by the International Broadcast¬ ing Office include those for the U.S.S.R. , the position of which, in the world of radio, it is always difficult to fix for statisti¬ cal purposes, owing to the fact that the U.S.S.R., as far East as 40 degrees, is officially considered as being in the European zone whereas it is impossible to obtain statistics dealing with this portion only of the vast Soviet territory. The figures received by the Geneva Office suggest a growth of 475,000 receiving sets within the U.S.S.R. in 1935. Many of these receivers, it is under stood, are not receivers used in conjunction with an aerial wire, but apparatus which are attached to the Russian network of distri¬ buting circuits, and operate on the principle of 'wireless exchanges'.
"The other continents have produced several surprises. The first of these is that New Zealand listeners have outstripped Australian listeners, so far as the relation of receiving sets to
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