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11/28/36
EDUCATORS SET FORTH IDEAL RADIO PROGFAM STANDARDS
An Ideal of what educators want in radio programs is set forth in a tentative report in the October issue of The Ohic Radio Announcer , which is published monthly by the Bureau of Educational Research of the Ohio State University.
The statement of standards as tentatively projected in Ohio follows:
Advertising: Amount Advertising should occupy only a minor proportion of the time of any educational program.
Distribution Mere mention of sponsor at beginning and end of program is best practise. Short sections of unobjectionable advertising at beginning and end of program are acceptable. Advertising distributed throughout the program is not acceptable for school use.
Nature To be acceptable, advertising must be an honest representation of the product. No program is acceptable for school use which attempts to enlist listener’s participation in advertising contests, or invites listener to send in cartons, labels, bottle tops, or the like, or appeals directly to children to persuade their parents to buy products in order that children may receive something free.
Personnel: Authority In general, persons should be featured in programs who are accepted as authorities in the field which the program represents.
Prominence Other things being equal a program with speak¬ ers of such prominence as to give significance to their views is to be preferred.
Manner Speakers and announcers should be pleasing and unaffected in manner. ’’Talking down" is resented by children. Speakers should be easy to understand and interesting to follow.
Program content : As source of information Information should be well organized, authoritative and reliable, pertinent and directly applicable to the work in which the class is engaged at the time, and should be such as to supplement the sources of information to which the pupils already have access.
As means of developing appreciations A radio program of this type should exemplify the best standards in the area of expression concerned; it should represent a type of appreciation appropriate to the grade level at which it is to be used; tech¬ nics of presentation should be appropriate to the area of expres¬ sion involved; and it should encourage the listener to extend his acquaintance with the area represented, or to explore the area as a means of self-expression.
As a directed participation activity Directions should be definite and clearly stated, sufficient time should be allowed after each step for the pupils to make the expected response, and the type of activity involved should be appropriate for radio presentation.
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