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12/22/36
RADIO HAS PART IN TREMENDOUS ELECTRICAL GOODS SPURT
The boom in the sale of radio sets and equipment is reflected in the tremendous increase in the demand for all types of electrical goods that promises to continue in 1937, accord¬ ing to a survey made by Dun &■ Bra.dstreet, Inc.
The review says in part:
"Going ahead at a. faster rate than many other indus¬ tries, the electrical suoply trade at the close of the third year of constant orogress is confronted with a raoidly widening use for its products as 1937 is entered.
"Wholesale distribution for the first ten months of 1936 was at a six-year high, having advanced 30 to 55 percent from the corresponding 1935 showing. Conservative estimates now place wholesale sales for the entire year at 40 percent more than in 1935, when the Bureau of Foreign and Domestic Commerce reported $16,287,000,000. This would lift the 1936 total to $22,801,000,000 for the wholesale distribution of electrical goods, including electrical appliances, radios, and refriger¬ ators. It would mark the third successive annual increase after four years of decline."
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FLAMM SAYS 1937 WILL BE GREATEST RADIO YEAR
The following statement was issued this week by Donald Flamm, President of the Inter-City Broadcasting System:
"No matter now long one has been connected with broad¬ casting, each month sees some new point learned, some new tech¬ nique discovered and adapted. For that reason 1937 will be the greatest year in radio.
"Greater use of spot pick-ups, more programs of the human interest type, and more diversification of orograms will mark the broadcaster’s contribution to a new radio year.
"From the reporter of prize fights to the magic carpet that takes the world to the inauguration of a President, radio has progressed far in the oast few years. It will continue to grow and develop this year with the greatest develooments on the side of human interest orograms, rather than in the develooment of musical presentations or comedy hours. "
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