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12/29/36
that television on both sices the Atlantic has achieved about the same measures of technical progress, with England having a certain lead in that the B3B has aevanced publicly with their work further than the FCA, Philco, or Farnsworth, in America. But there are reasons for this that I shall mention later.
’’Now that the original publicity is over, the industry sits down on this siae to its deepest concentration on these secondary problems that are so important to television’s public success — or failure. On an international scale it is a friend¬ ly battle between England and the United States. Owing to a greater commercial field from which to recp rewards, more money is tied up in the American television adventure. It is this great financial investment that has developed the conservativeness in the American scheme rather than lagging behind England in progress 1'
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OCTOBER BREAKS ALL BROADCAST AND RECORDS
Broadcast advertising experienced the greatest month •in the history of the medium during October, according to the National Association of Broadcasters. Cross time sales amounted 211,514,505, an increase of 34. Q% over September and gain of 37.2c;-' over October 1935. All portions of the medium registered the greatest volume of sales in history. Total gross time sales for the first ten months of current ye-r were 20.5*? ahead of the 1935 level for the corresponding period. "adio broadcasting showed the greatest gain over September of any ®a.|or medium.
Total non-network advertising increased 31. 4h over the preceding month. The greatest gain was shown by the clear channel group which rose 38.8^, although all classes of stations regist¬ ered substantial increases. All sections of the country shared in the incresed business, the South Atlantic-South Central Area anc the North Central Area leading with increases over the pre¬ ceding month of 36.9% and 36.3 %, respect ively . All classes of stations ana sections of the country were well ahead of October 1935 non-network sales.
Transcriptions showed the greatest increase of any type of rem. ition over last month, rising ^1.6%. All types of renc ition, however, enjoyed marked increases. Announcements and trans¬ criptions showed the principal gains in the national non-network field, while transcriptions and live talent led in the local field.
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