Heinl radio business letter (July-Dec 1936)

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12/29/36 All sponsor groups with, a few minor exceptions gained as compared to September. Mainly because of sponsored political broadcasts, the miscellaneous group enjoyed the greatest increase over September, rising 94.2$. Principal gains were registered . in the automotive, clothing, drugs and pharmaceuticals, food¬ stuffs, soap and kitchen supply and department store sponsor groups. The miscellaneous group showed nearly a threefold in¬ crease over last October. Soap anci kitchen supply volume rose 90.4$ ana department store advertising 63.1$ as compared to the corresponding month of last year. xxxxxxxxxx SOVIETS TO DESIGNATE " SNIPERS OF ETHER'’ The Entral Council of the Society for Aerial and Chemical Defence of the U.S.S R. has decided to introduce the title of ” Sniper of the Ether” and '’Master of Short-Wave Connexions, ” tp, be awarded to their members — short-wave amateurs who attain special results in the establishment of cistant connexions. The title may be conferred on one wgo establishes radiotelegraphic connexion with all the continents and must have worked in the field of distant connexions for not less than five years, as well as have carried out experiments. ’’Snipers of the Ether” and ’’Masters of Short-Wave Connexions” are given special badges. They are also allowed to send' out special "sniper” Q,SL cards indicating the call-letters of the station. There are more than five hundred short-wave amateur stations in Russia. XXXXXXXXXXX FRANK ARNOLD TO WRITE WEEKLY RADIO COLUMN Frank A. Arnold, formerly with the National Broadcasting Company and a veteran advertising executive, will write a week¬ ly column on developments in radio and television for Editor and Publisher beginning with the new year. In announcing the feature. Editor ana Publisher called attention to the growth in newspaper ownership and operation *f broadcasting stations. "Wide newspaper interest in the radio field”, it said, "is indicated by the fact that newspapers now own or have work¬ ing relationships with approximately 180 of the 685 licensed broadcasting stations, with many more newspaper applications of facilities pending.” 6