Heinl radio business letter (July-Dec 1936)

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12/29/36 U. S. T0 PUBLISH MAGAZINE FOR LISTENERS Beginning in January the Office of Education will issue a monthly magazine entitled "The World is Yours" for distribution to the thousands of listeners to the Office of Education-Smithsonian Institution Sunday morning broadcasts, dramatizing the Smithsonian. The Magazine will consist of 24 pages, eight of them to be given over to rotogravure art. Reading contents will include two pages of explanatory material for each of the broadcasts to be given that month/ this will replace the weekly background sheets sent out by the radio project) ; a Smithsonian scientific story of the month (the January issue will deal with Dr. Charles G. Abbot tssf much publicized solar machine); and other scientific and education¬ al material. The first number will include a story on the Smith¬ sonian Institution. Twenty-five thousand copies of the January issue are to be printed. Bernard Schoenfeld, who has been coing the "World Is Yours" radio scripts will be the editor, with William N. Thompson and Thomas A. Reynolds as art eaitors. X X X X X X X X X X BEAUTY CULTURE, BARRED ON RADIO, MAKES TELEVISION DEBUT The first television demonstra tion of health and beauty culture has been given by the British Broadcasting Corporation. A young lady showed exercises designed for all ages, recently. some of which were calculated to bring hope to those who could no more touch their t*es ( without bending the knees) than swim the English Channel. "There has never been any demand for broadcast physical jerks in Britain-~not even when attempts have been made to whip up enthusiasm in the subject", the BBC commented, "3ut apart from any physical benefits received, there might be considerable enter¬ tainment value in such transmissions by television". XXXXXXXXXXX A favorable report upon an application for a permit to erect a new broadcasting station at Bro^nword, Texas, for operation on 1370 kc. with 100 watts power, daytime, was filed with the FCC this week by Examiner R, H. Hyde. The applicant is the Brownwood Broadcasting Co. J 7