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7/8/38
NEVILLE MILLER TAKES OVER NAB PRESIDENCY
Neville Miller, the first full-time paid President of the National Association of Broadcasters, took over his job in Washington this week.
He and Mark Ethridge, who has been Acting Head of the NAB since its reorganization last Spring, have been in Washing¬ ton all week conferring with new departmental executives of the NAB and the Executive Committee.
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RADIOS FIRST CHOICE OF FARMERS
Radio sets are the most popular electrical appliance on newly electrified farms, according to a survey of fortysix projects of the Rural Electrification Administration. In the June issue of "Rural Electrification News", U. S. Commis¬ sioner of Education Stude baker stated that radio is almost always the first appliance bought by fanners on REA projects. Radio ranked first in popularity among electrical appliances on 38 of the 46 projects surveyed, and was a close second on eight other projects. Radio "saturation" amounted to 90 percent and over on eight projects. According to the REA survey, radio is an inexpensive but dependable instrument contributing to the culture, entertainment and information of the farm family, being especially valuable for bringing crop and market informa¬ tion to the farmer. Radio repays its cost many times, according to the REA report.
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NEW BROADCASTING STATION AT BUENOS AIRES
The Buenos Aires broadcasting station LSI, under the auspices of the Municipal Government, recently inaugurated its new transmitting equipment, according to a report to the Depart¬ ment of Commerce by the office of the American Commercial Attache at Buenos Aires. Congratulatory messages were received from the Mayors of New York, London, Paris, Berlin, Rome, and leading cities in Latin America, the report stated.
The station formerly operated on a 5. 6 kilowatt power, but since the installation of the new equipment, it will now have a 50 kilowatt in the antenna and will broadcast on a fre¬ quency of 710 kilocycles.
The equipment for the new station was manufactured in the United States, according to the report.
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