Heinl radio business letter (July-Dec 1938)

7/8/38 NELSON SALES MANAGER FOR NBC-BLUE DRIVE Lenox R. Lohr, President of the National Broadcast¬ ing Company, this week announced that plans adopted for more intensive development of the Blue network would become operative late this month, when A. E. Nelson, Manager of Station KDKA, Pittsburgh, joins the New York staff as Sales Manager of the Blue network, under the general supervision of Roy C. Witmer, Vice-President in Charge of Sales. Mr. Nelson* s successful record in directing KDKA and, previously, NBC*s Denver station, KOA, led to his selection to coordinate the extensive Blue network activities, Mr. Lohr said. Mr. Nelson is one of the pioneers who ventured into radio when its future was unknown and who helped develop it as a successful commercial enterprise as well as a major medium of public service. He founded Station WIBO in Chicago in 1923, and was its principal owner until, in 1933, it was discontinued under an "Overquota " provision of the law which has since been repealed. Despite this setback he determined to remain in radio and achieve equal success with another station. In 1934 he joined the National Broadcasting Company, and shortly was assigned to Station KOA in Denver as General Manager. In Denver he attained outstanding success, building KOA up to a position of preeminence in the Rocky Mountain region, from the commercial as well as the program point of view. Among his other achieve¬ ments in Denver was the building of the new KOA studios, known as Denver's "Radio City". In September, 1937, Mr. Nelson was transferred to Station KDKA, Pittsburgh, which in the short period intervening he has advanced to a position where it not only tops all other Pittsburgh stations in national spot advertising, but in local advertising as well. xxxxxxxx 12