Heinl radio business letter (July-Dec 1938)

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7/12/38 HOW DO FCC RULES APPLY TO PRESIDENTIAL TALKS? Washington political writers and commentators are asking the questions: Do the FCC rules on political broadcasts apply to the radio speeches of President Roosevelt on tour when they are admittedly made in behalf of candidates for the United States Senate? The Federal Communications Commission is having noth¬ ing to say on the matter and will make no ruling unless called upon to do so by a rival candidate to the presidential choice. Also there arises another questions: When does the President cease being the Chief Executive and become Mr. Roose¬ velt, heading a political party? Many a Republican partisan believes the President mixes the two without giving the public any warning. The President has not asked the broadcasting companies for any time, any nation-wide hook-up. The broadcasting compan¬ ies themselves have offered their facilities. The White House attitude toward the question of a proper division of time on politics, therefore, is that what others do on the air is no busi¬ ness of the White House. The large broadcasting companies are not the least dis¬ turbed by the Federal Communications Commission rule to split radio time evenly between candidates. Such procedure is their general rule. Also, in certain instances, they would rather give time than to sell it because there is likely to be a public feeling that the side with the most money gets the best radio "break 11 and such a viewpoint might react unfavorably to radio. XXXXXXXX IMPORTS OF RADIOS INTO CHILE DECLINE IN 1937 Total imports of radios into Chile from all countries during 1937 were valued at #481,000, an increase of 27.9 percent compared with the imports valued at #376,000 during 1936, accord¬ ing to a report to the Commerce Department from the office of the American Commercial Attache at Santiago. Imports from the United States, however, amounted to only #298,000 during 1937 declining 10.6 percent compared with #333,000 in 1936, while those from other countries amounting to #171,000 increased 545.2 percent compared with the imports valued at only #29,000 in 1936, statistics show. The serious inroads made upon the predominantly American market was made largely by compensation countries as a result of the gold rates which were applied to American products throughout 1937. 4