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TRADE NOTES
The Federal Trade Commission announces th?t hearings to take testimony were to be held in the case of the Automatic Ra.dio Manufacturing Company, Inc., Boston, and others, on Monday, October 23rd, and Wednesda.y, October 25th, at Philadelphia and New York respectively. The case involves unauthorized use of well-known trade names.
The possibilities of radio in advertising and why many opportunities for increasing sales have been slighted because of unfamiliarity with a still more or less unexplored technique are examined in "Ra.dio as aji Advertising Medium", by Warren B. Dygert, Assistant Professor of Marketing at New York University and Secretary and Account Executive of F. J. Low Advertising Agency. The volume is published by the McG-raw-Hill Book Comoany, Inc., at $3.00
Seasonal increases in radio factory employment, payrolls and working hours were detailed in the current employment report for July 1939 of the U. S. Bureau of Labor Statistics. Radio factory employment last July increased 8.1 percent over the pre¬ ceding month and was 43.7 percent above radio employment in July 1938. The July index figure on radio employment was 117.3 compared with the June indes of 108.5. A supplementary government report stated that in the monthly turnover rate per 100 radio employees, there were layoofs last July of only 1.34 per 100 and 1.35 per 100 in August, while the ratio of new employees hired was 6.51 last July and 8.16 in August, compared with 5.36 in August 1938.
"Americans All Immigrants All", the U. S. Office of Education's series of dramatic radio programs devoted to promotion of racial and religious tolerance, has Just received the Fourth Annual American Legion Auxiliary P^dio Award. Citations on silver plaques were presented to Sterling Fisher of the Columbia Broad¬ casting System and to John W. Stude baker, U. S. Commissioner of Education, praising the series for its "endeavor to present a cross section of community life through several generations of America's immigrants". In announcing the award at the Chicago convention of the auxiliary, Mrs. William H. Corwith, Chairman of the National Ra.dio Committee, sa.id that "Americans All Immi¬ grants All" is "a program vhich best inculcates the characteristics of the American way of life and government. "
WSNY Elmira's new radio station, will be affiliated with the Mutual Broadcasting System when the station is formally opened within a few weeks, it was announced this week by J. T. Calkins, of the Elmira Stardaze tte , Inc., owners of WENY, and by Fred W^ber, G-eneral Manager of the Mutual Broadcasting System.
The station will operate on 1200 kc . , 250 watts power and unlimit¬ ed time.
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