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MC CORMICK TO MAKE WGN ONE OF GREATEST STATIONS
9/24/40
A tremendous expansion in program building, designed to make WGN outstanding among America's radio stations, was announced by Col. Robert R. McCormick, editor and publisher of the Chicago Tribune, and President of WGN. In its 1940-41 development, WGN will cooperate closely with the growing Mutual network which now numbers seven member stations and 150 affiliates.
MA year ago", said Colonel McCormick in outlining his plans, "WGN had to decide whether it would submit to the tendency of the times for monopoly in radio or develop the strength to stand on its own feet.
"If WGN were to succeed as an independent station, it would have to develop features it did not possess; would have to enter fields with which it was not acquainted. The decision was not easily taken, but it was never in doubt.
"We decided that at all cost WGN must be a Chicago sta¬ tion, not the Chicago outlet of a New York network. We determined that a great radio station must be created in Chicago, the gateway city between east and west, through which pass the nation's artists. "
Colonel McCormick said that free radio must assume the great attributes of the free press. It must be more than a system of communication.
"It has not been easy for radio to reach the clarity and verity in news and comment that the profession of journalism has attained in many generations", said Colonel McCormick. "WGN has achieved this by using such outstanding newspaper correspondents as Sigrid Schultz, Raymond Gram Swing, Fulton Lewis, Arthur Sears Henning and Captain Herne.
"Radio’s economic function is to lend commerce and industry the indispensable services of advertising, essential to progress under our American system. Radio's civic duty is to stimulate patriotism, to inspire a devoted and discerning citizen¬ ship.
"During the past months the American radio audience has been hearing a new slogan: 'Watch WGN and Mutual. '
"The Mutual network began as an association of four independent stations as recently as October, 1934. It now includes seven member stations and 150 affiliate stations, all working to¬ gether in their own communities and serving in the regional as well as national interest.
"It may be that to accomplish our ideals we shall have to make Chicago the radio center of America. In any event, by means of its electrical facilities, its studio equipment, its central loca
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