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10/18/40
TRAMMELL PUTS PREMIUM ON ALMONTE COURTESY
Anyone who has been pushed around and high-hatted by the male attendants in broadcasting stations will approve a very unusual order issued by Niles Trammell, new President of the National Broadcasting Company, who is shaking things up all along the line and making numerous changes in personnel. It is that the employees of the company be courteous to the studio and office visitors. Niles suggests to get further pointers on this that they see Senor Don John de Jara Almonte, longtime Nigh Manager of NBC, who, because of his gentlemanly ways has been frequently refer¬ red to as the "diplomat of the kilocycles". In fact, one Washington visitor was so impressed by Mr. Almonte’s diplomacy in handling people that he suggested he would be a good man for our Ambassador to Spain.
Mr. Trammell being from Georgia, the home of good manners, was likewise impressed with this outstanding ability of Mr. Almonte and also the value of courtesy to the customers and visitors, accordingly issued the following memo to all departments and divi¬ sion heads of the NBC:
"It is a matter of concern to me that in the discharge of our responsibilities as executives of the National Broadcasting Company, neither you nor I are able to devote as much time as we would wish to those courtesies which mean so much in fostering good will and developing closer friendships between NBC and its clients, agencies, affiliated stations and other important contacts.
"To remedy this situation the office of Assistant to the Presi¬ dent, occupied by Mr. John Almonte was created. Now, while an attractive brochure ’After Hours’ was mailed to clients and agencies last April, it is from within our own organization that the fullest appreciation of the opportunity to create good will through the use of Mr. Almonte’s services must come. In this connection, I may say that 'After Hours' did not quite cover the whole picture. Mr. Almonte is available at any hour when he can be of service to NBC.
"While the very nature of Mr. Almonte's assignment makes it necessary that he be kept free of the details of operation of any department, his unique ability may be very helpful to all depart¬ ments. For example, the September 1940 list of network advertisers carries the names of seventyfour clients our networks embrace over two-hundred stations potential clients are continually having auditions. I believe you will agree with me that in our relation¬ ship with all of these a little extra courtesy and helpful friend¬ liness might be very useful to NBC.
"I plan to discuss these matters with Mr. Almonte at regular intervals and I shall hope to hear that you are all taking advant¬ age of the services he can render. I have found him a help. "
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