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12/11/42
; : TRADE NOTES
A subcommittee of radio advertisers to work with the Advertising Council’s agency Radio Advisory Committee in coopera¬ tion with the Office of War Information has been formed. Those wno will serve on the Committee are Charles G, Mortimer, Jr, , General Foods Sales Company, Inc, , Chairman; Robert Brown, BristolMyers Company; William A. Hart, E. I, duPont de Nemours & Co., and William Ramsey, Proctor & Ga,mble Company. They will serve as individuals and not as representatives of their companies.
Tne RCA Laboratories will give a demonstration of the RCA Electron Microscope in the National Press Club Auditorium Tuesday, December 15th. The hours will be from 3 to 6 P.M. , and 7:30 to 10 P.M.
Edwin Erickson, Alfred Erickson, Leif Erickson and Agnes Erickson, trading as Federal Bakery Co., Winona, Minn., selling a food product designated ’'Federal Prize Winner Bread", and M. H, White and H, R. Wiecking, trading as Winona Radio Service, 216 Center St., Winona, advertising agents who disseminated advertise¬ ments for the product, have stipulated with the Federal Trade Com¬ mission to cease and desist from representing that Federal Prize Winner Bread supplies substantial amounts of the vitamins and the food minerals, etc.
John D, Corley has been appointed as radio aide for the Arlington County defense communications organization and will be in charge of the war emergency radio service program, in which Arling¬ ton (Virginia) is participating with the District of Columbia, He is connected with the War Department and was formerly attached to the Federal ^Communications Commission,
A marked trend to use of radio by advertisers new to the air is seen in a survey recently completed by WOR’ s Promotion Department on station’s 1942 sponsors. 35 sponsors who had never used radio, used WOR in 1942; 75 who had used radio in New York or elsewhere, used WOR for the first time.
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REPORTS FEW SHORT-WAVE SETS IN ENGLAND
Although the OWI issues rosy reports from time to time as to now well our programs are heard abroad, John Steele, of the Mutual Network cables from London that "few sets in England are equipped to receive American short-wave programs. "
"Egyptians can’t hear American shortwave broadcasts with their receiving sets", Leslie Nichols cabled from Cairo, where he is covering the American front for WOR and Mutual. "There is dis¬ agreement here as to whether this is due to lack of power of Ameri¬ can transmitters or to climatic and geographical factors. "
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