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December 29, 19^2 «
MC DONALD WARNS ON "ELECTRONICS lilSNOIvffiR"
The radio indue ti^ should not allow itself to be swallowed up by the designation "electronics" the use of which is becoming so general Commander E. P. McDonald, Jr», president of the Zenith Radio Corporation declares.
"We’ve had a lot of misnomers in the radio industry", Com¬ mander McDonald said. "Take television, for instance. ’’Tele’ means distant and ’’vision* means sight. By that token, if I looked througl a pair of binoculars I’d oe using television.
"Nov/ comes another misnomer - electronics. Pretty soon some¬ one will be asking you if you are going to make your Radio Business Letter cover the subject of the nev/ industry "Electronics." You havo an investment in "radio" and so have all the rest of us.
"Last Friday at the annual banquet of the Chicago Chapter of the Institute of Radio Engineers Dr. Arthur F. Van Dyck was supposed to be one of the speakers but, being unable to be present, he sent a telegram and in this telegram ho advocated the use of ’radionics’ rather than ’electronics’. Dr. Van Dyck’s wire read;
"The whole field of electronics is in the process of broaden¬ ing, although not quite so prismatically as advertising copyright ers occasionally describe the picture, but are concerned only with those fields which involve radio frequency. Recently, I heard a now term for those nov/ radio fields which seems apt. It is ’Radionics’. That seems to be a good term if wo want to find one which will v/in friends and influence people."
"Frankly", McDonald commented, "there is one point in what Dr. Van Dyck said that I am not in agreement with ... but wo are concernc only with those fields which involve radio frequency.*'
"By ’wo’ I assume that ho moans the radionic industry. And wo are certainly interested in public address, electric eye controls, etc., v/hich do not involve radio frequency. In adopting radionics I hope wo will make it no more limiting than the British term elootronics. It should encompass the whole industry, and I am so writing Van Dyck."
Finally Commander McDonald sent the follov/ing letter to several key men in the broadcasting industry in the hope of arousing their interest in what ho believes to bo the danger to the industry in the continued use of "electronics";
"The first syllabic of electric, electricity, electronics springs from the Greek root meaning amber v;hich they discovered had certain properties when rubbed. Ion comes from the Greek moaning to
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