Heinl radio business letter (July-Dec 1942)

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wander, therefore, I take it ’electronics’ is wandering amber. Is that descriptive? "The terra ’electron’, as thought of today, is of British origin having been first used by G. J, Stoney in 1891. Since we did not adopt the British word, ’wireless’ and we haven’t yet accepted the British term ’valve’, why should we adopt ’electronics’ for our new industry? "According to the American Standards Association, the British terra ’electronics’ means, ’the branch of science and technology which relates to the conduction of electricity through gases or in vac';o.’ I don’t knov/ how electricity can be conducted through gas or vacuum without accompanying radiation in some form, but of course I’m not a tedmician. "’Radionics’ sounds better to mo as we know radio springs from the Latin to radiate and certainly it would be more descriptive of our new industry to the oublic than ’electronics.’ At least I don’t believe that if we adopted the word ’radionics’ that the public would be asking you and me whether we are going into that new busi~ ness, ’electronics’. "I’ve got a big investment in the word ’radio* and so have you." XXXXXXXXXX PHILIPS EINDHOVEN PLANT BOMBED BY R. A. P. In a mass raid carried out by 100 R.Ai.P. planes tons of high explosives were dropped on the plant and broadcasting station of the Philips Radio Company at Eindhoven, Holland. Photographs show a heavy pall of smoke over the establishment in which a great fire seemed to be raging. The Philips plant captured by the Nazis was manufacturing radios for the Axis nations. XXXXXXXXXX RADIO OMITTED FROM EEEJ GATORS’ ADVERTISING BAN Newspaper publishers are up in arms because radio and magazines are omitted in a letter urging Secretary Morgenthau, Donald M. Nelson and James M. Byrnes to adopt a drastic curtailment in advertising volume. The publishers want to know just why the newspapers have been singled out as the target. "The letter purports to have been signed by 150 educators, and several of the names appended to the release were of people known in peace times to have been associated with anti-advertising movements", the editor and publisher states. "The Amherst dateline may be explained by the fact that the secretary of the group, v/hich seems to have acted by mail, is Prof. Colston E, V/arne, of Amherst College. Prof. Warne will be remembered as an active protagonist of Consumers’ Union and as strongly opposing many of the uses to which advertising was put in pre-war days." -2