Heinl radio business letter (July-Dec 1943)

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9/21/43 soundness and success of radio advertising, a straightforward state¬ ment by CBS to its clients and affiliate stations points out that the action is designed to protect ’’the indispensable idea in broad¬ cast advertising.'* The opprobrious terms, "hitch-hiker” and "cow-catcher," over the years have entrenched themselves strongly in the lexicon of radio. They refer respectively to detached commercials sand¬ wiched in between closing and openings of programs. Interlarded between these two is the station-break commercial. In the aggre¬ gate these constitute "the triple threat." XXXXXXXXXX BILL TO KILL OWI ; ELMER TO ASK FOR MILLIONS MORE Elmer Davis surely can take it. Notwithstanding the fact that Representative Barry (D) of New York has introduced a bill to abolish the Office of War Information and also that the last time Elmer asked Congress for money his bureau was almost wiped out ar^ furthermore that only a v;eek or so ago Davis gave Congress a beau¬ tiful bawling out, he expects soon to again join the Congressional breadline asking for another 15,000,000. The outburst of Mr. Davis, who even yet has apparently not learned that it is bad business for a Government employe like himself to talk back to Congress, came when he v/as asked to reply to the charges of Rep. J. 7/. Ditter, Chairman of the Republican National Committee that OWI has been on probation and with its numerous blunders had violated the parole. Davis replied: "There was no probation about it. Our enemies in the House wanted to destroy the OWI domestic branch but when they found it would incur too much political opprobrium they then tried to cripple us and failed. "They didn't destroy us, but they managed to give us a pretty hard wallop. They left us enough money to do a pretty fair job but it wasn't the fault of Mr. Ditter and his friends. "It takes a good deal of gall to talk of probation after that--not that I put too much weight on the utterances of Mr. Ditter." \/Vhile abolishing OWI the bill of Representative Ditter would transfer its activities to the State Department. The Office of War Information has reorganized its over¬ seas division anew, and simultaneously has laid plans to ask Congress for several million dollars of additional funds to keep the propaganda war in step with the march of military events. The change affected mainly the European and African theater. It makes James P. Warburg, deputy director in charge of psychological warfare policy since last February, responsible for United States propaganda aimed at enemy and occupied nations, and puts Ferdinand Kuhn in charge of information programs among the -8