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10/15/43
freedom, I suppose does not mean that the netTOrh company is going to abandon all responsibility for the extremity that may develop.
Now I think almost every day those questions arise. I think it is a Job for the networks and particularly where it is a continuing matter for a man moving to an extreme angle and staying there; he has presumably got something in his craw, you know, and Just keeps ham¬ mering away on an extreme angle. I think it is conceivable that a network might want to say this sort of extremity was out of balance. It’s a sort of man you can’t give comolete freedom to I don’t know I am not talking about this one broadcast you spoke of; I haven’t heard it. But that is a Job for the industry and I do think that all reasonable doubts on the part of the networks might well be resolved in terms of freedom of speech, ”
’’Referring then to your labor organizations, etc.?” some¬ one interjected,
”I think the principle of labor is very much the same. You should know when you move from the field of news into the field of propagan dization and philosophy. I think we owe just as much of a duty to the public there as the newspapers do. It should be balanced. If it is advertisement it should be labeled. And the thing we call advertising in terms of specific words may gradually fall into phil¬ osophy, preaching or a point of view. i have the feeling that the healthiest thing to do is to have all of those men as soon as they move from the news to hang up a flag and say this is advertising”, was the reply.
”It was clever how Close moved from the news of the day, to be specific, Russia crossing the Dneiper River, and then switched right into these philosophical remarks”, the questioner continued.
”0f course, that is shaded news when the philosophy is that of the sponsor that is, it steals into the picture without a label”, was the reply.
’’You don't look for the labeling on that. For instance, a commentator reads a news item about Russia crossing the Dnieper River and then moves into an analytical comment. The assumption is that the comment might be based on the sponsor” someone again inter¬ jected.
”No”, said Mr. Fly, ”I think that labels itself, but when it comes to that gra^dual moving into the philosophy we want to know what we are getting and in particular if that is the sponsor's phil¬ osophies. It should have a flag on it right there so we would know. ”
”In this particular instance, we know it was, because they broadcast that they would make conies of Mr. Close's broadcast avail¬ able to all listeners. ”
”I would be interested in reading a copy of that in view of my general interest in this whole field”. Chairman Fly replied.
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