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11/30/43
Earl L. G-lade, Mayor-elect of Salt Lake City, and Manager of radio station KSL, commended the Code of the National Association of Broadcasters, and the increasing observance of its provisions by broadcasts rs.
He agreed with Senator Wheeler that compliance was not unanimous. And that perhaps not more than half the members of the Association observed "in letter and spirit" the Code’s standards of good taste in advertising.
But he insisted that despite "too much bad taste advertis-* ing" on radio stations, their record still was better than magazines and theatres and was improving steadily.
Senator Wheeler asked if he thought the FCC "should have something to say" about such advertising, but Mr. Glade said he believed the end could "be achieved in the American way" by the in¬ dustry without compulsion.
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SPOKEN WORD NEWSCASTS FROM AFRICA INCREASE 250^
There has been a big increase in the broadcasting by the spoken word of American and British press news from North Africa to New York and London, In October it ran more than 10,000 dispatches. This was an increase of 250^ over the level of December, 1942, when the service was begun by Army Public Relations as an emergency mea¬ sure to break the press traffic bottleneck.
For the period from December through October, the grand total of the twice-daily voicecasts was more than 2,200,000 words.
The emergency subsided but the non-commercial Array voicecast grew and the November total is expected to show a sharp rise over the October record.
There were 5,901 dispatches read over the air in the first eleven months of the voicecasting. Twothirds of these were broadcast to New York, United Press led with 1,405 dispatches, according to kvmy Public Relations. AP and Reuters of London followed with 1,281 and 1,219 stories respectively, INS has sent 622 by voicecast and Britain’s Exchange Telegraoh 532. The number of regular and special communiques broadcast came to 280.
Besides the press agencies, 28 different British and Amer¬ ican newspapers, chains, syndicates and magazines have taken advant¬ age of the service with the Chicago Daily News (217 dispatches), the New York Times (71) and the Philadelphia Inquirer (57), submit¬ ting the bulk of the copy.
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